Our general skincare needs have changed with the COVID-19 pandemic. Due to social isolation, we use makeup less often and we pay more attention to skin health and look for ways to eliminate discolouration, moisturise it and assure its healthy glow. Which skincare ingredients were most popular in 2020 in Google searches then?

The British website cultbeauty.co.uk has compiled a list of the 20 most popular skincare ingredients of 2020 by the largest number of Google searches – where the first three on the list got over 500,000 each. Natural ingredients are all the rage in 2020 and beyond:

In first place is vitamin C, which turned out to be an absolute hit. Skincare products containing vitamin C help fight skin discolouration, ensure its firmness and natural glow and inhibit ageing was the most researched and accessed.

The second place was taken by retinol, currently the most effective anti-wrinkle substance. Its position in 2021 is threatened by bakuchiol – the natural alternative to retinol, which was considered the more organic counterpart, useful to help acne management, pigmentation and signs of ageing as well as for excessive sebum secretion.

Castor oil is ranked third. This natural ingredient has been known for a long time, and the interest in organic products that boost regeneration has only increased during the pandemic. Castor oil is used in home treatments in order to promote eyebrow and eyelash growth and restore nail cuticles. The remaining places in the top ten include hyaluronic acid, squalane, salicylic acid, benzoyl peroxide, witch hazel, niacinamide and ceramides.