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5 November 2023
As we are moving towards the end of the year, global research reports are emerging on the most notable consumer trends that will dominate 2023.
Make-up demand is almost back to pre-pandemic levels of consumer use. As a business owner, it is important that you take advantage and align your offerings to meet with these consumer trends, as they will strongly feature throughout social media creating consumer appetite to adopt them.
So, without further ado, let’s check them out:
Use of serums
One of the biggest trends that will highly feature in 2023 is the use of serums. While we know their value and they are nothing new, you will start to see a strong marketing focus on their use and for good reason.
Serums are packed with nutrients and antioxidants that can help, protect, calm and strengthen the skin on so many levels. Plus, they help to create a glowing and healthy-looking complexion.
One serum that promises to be particularly popular in 2023 is the lightweight glow primer serum.
As we know, primers help provide a silky skin finish, with a better surface for makeup adhesion that help retain the freshness of our make-up for longer. They also help create a dewy and radiant complexion. It’s perfect for those who want a natural glow without looking like they’re wearing a ton of makeup.
While liquid foundation will always have a place in the market, new powdered makeup formulations will start to take over. Containing hydrating ingredients and finer micronized pigments, they will provide a natural, dewy finish, as foundations, blushes, and bronzers, while also offering the flexibility of buildable coverage.
The move towards powdered formulations is becoming increasingly popular because they are incredibly easy to apply. As a base, we will see minerals providing a more “skin-friendly alternative”.
Bold Lip Colours
Lipstick is one of the essential makeup products. And in 2023, bold and bright lip colours will be all the rage. From electric pinks to bright reds, these shades will add a pop of colour to any look.
Lipstick textures will also include more nourishing ingredients such as avocado oil, avocado, castor seed oil, sesame seed oil and vitamin E.
Lip enhancing balms, as well as lip exfoliants will also feature, conditioning the lips for a smoother application. Pigment intensity will vary allowing for a more forgiving application for less-than-perfect lips.
Bright Eye Shadows
Gone are the days of wearing nude and neutral eye shadows are your only choice. In 2023, it will be all about bright and bold colours. While this trend will not be for everyone, block vibrant colours such as yellow, pink, purple and metallic shimmer will feature strongly with evening wear for parties and glamorous occasions. Glitter will also come in both cream bases and micronized fine power applications. Again, you will be able to apply them lightly or build up the effect.
Changes to the Rule Book
In a world that is celebrating individuality, the new trends will allow you to experiment and create different looks, softer and more subdued for daywear and bolder for the evening.
So, what are the new rules? The news is that creativity will have free reign, so there will be no rules.
Eco-packaging and sustainability
The trend for sustainability and eco-friendly will feature strongly with cosmetic packaging. Eco-packaging will introduce major changes in 2023. I popular ingredient is waste plastic oil derived by the pyrolysis of plastic debris, usually plastic waste is difficult to recycle such as waste vinyl and composite materials.
Refillable containers will become the norm, particularly with everyday use items such as cleansers and even serums, where you will be able to bring in your container and replace the inter cartridge with a new one while reusing the dispenser section.
Luxury Skincare Divisions will experience double-digit Growth
More sophisticated formulations containing skin-restoring ingredients that are also immune boosting, anti-inflammatory and cell renewing will become a huge trend.
Many of the large retail skincare manufacturers will compete with results-driven professional formulas as consumer demands are expecting greater benefits from their skincare products.
While this trend will create strong competition in the professional market, this is where understanding your cosmetic chemistry will allow you to compare formulas and select products that can still take the lead in their efficacy and performance.