Many of you have responded positively to APAN’s choice of pink as its dominant colour this year, both for our website, as well as our conference program. But how did this come about and why so many are responding positively to this colour?

Colours have both psychological and emotional impact on how they make us feel.  They carry their own message wherever they show up, whether on their own, or within an image.

So, what do we know about pink?  Let us fill you in on a little secret as to why we selected pink as our chosen colour to communicate with you.

Leading with passion, kindness, and understanding, the colour pink embodies all that is good in the world. Consisting of a blend of Red (passion) and White (purity) pink helps to elevate the feeling of being loved, but with a calming edge. Pink seeks to make others feel accepted by offering an unmatched level of sympathy. As an exceedingly approachable colour, pink doesn’t intimidate or threaten. Instead, it offers the opposite effect. Those who encounter this euphoric shade are often overcome with unbridled joy.

Pink is endlessly thoughtful:  When it comes to others, pink is always observant. Pink cares about how others feel, which is why it goes to great lengths to promote positivity.

Elevates the Spirits: Oozing with positivity, the colour pink provides warmth and comfort. When we see the colour pink, it inspires us to cling to hope. There’s no obstacle too big for pink to overcome. With its steadfast optimism, pink is perpetually upbeat. In addition to boosting morale, pink also offers signs of good fortune. If you see the colour pink often, it could mean that success and good health await you. Spiritually, pink or fuchsia colours indicate a person’s right relationship with the divine and what is good.

Relieves Tension: Rage, aggression, and wrath don’t stand a chance against pink. Pink doesn’t entertain these senseless emotions. After all, pink is synonymous with good cheer. With that said, pink is known to have a calming effect. When an optimistic outlook seems out of reach, allow the colour pink to assist. With its cheery and joyous presence, it’s hard not to smile in the face of pink. In fact, studies reveal that pink can successfully reverse violent tendencies and pink rooms have been used in psychiatry to help calm down enraged patients.

We all need pink:  With the current turbulence and stress that we are all experiencing in our world, we trust that together with all our other messages, our pink will radiate kindness, acceptance and bring you joy and hope in your life.

We truly do care about you all. If you don’t have a ticket already we would love to see you at our conference in July.

View the program here Love the APAN team