As we move into the next phase of pandemic recovery, three key areas have been identified that require consideration when it comes to determining the skin’s condition and skincare formulations.  These are:

  • Evidence of accelerated inflammation
  • Evidence of a compromised immune response
  • The impact of stress on skin health and overall wellbeing

As new data comes to light this is now impacting skincare formulators.  Heightened stress levels are not just affecting the skin, they are also contributing to hair loss, particularly in women. This is contributing to the rise in the use of adaptogen ingredients within skincare.

Adaptogens have proven efficacy in addressing psycho-emotional stress-induced hair loss and work by inhibiting cortisol production while increasing oxytocin levels.  The beauty of adaptogen herbs has interesting characteristics such as:

  • They produce a nonspecific defence response to stress
  • They have a normalising influence on the body
  • They are non-toxic
  • They help re-regulate endocrine, nervous system, immune, digestive and cardiovascular functions.

The most researched adaptogens are:

  • Holy Basil
  • Cordyceps
  • Schisandra
  • Reishi mushroom
  • Rhodiola
  • Ashwagandha

Recently, prunizen has been identified as an excellent adaptogen for use in skincare formulations. 

Prunizen is a natural active ingredient that tackles psycho-emotional stress-induced hair loss and stimulates hair growth.

It helps to restore self-esteem and emotional well-being. This new active ingredient is extracted from Prunella vulgaris, a plant used in traditional Asian medicine and presents adaptogen properties. 

As an adaptogen, studies reveal it can lower cortisol levels and support the release of endorphins.  Coincidentally, studies now report that gentle massage can also contribute to lowering cortisol levels and elevating our happy hormones – endorphins.