Every business would agree that employee relations are important
if you want a productive team.
COVID-19 has provided businesses
with the opportunity to consciously enhance and curate business culture harnessing the insights learned from the unprecedented overnight change from world health and economic crisis. Now is the time to decide the legacy you will leave behind as you lead your team or business successfully out of a pandemic. The question to ask yourself is; will you create something that both you and your employees are proud to be a part of, one of genuine connection, care, and empowerment that produces an engaged, productive, successful business for the future, or are you going to leave it all to chance?

The term ’employee relations’ refers to a business’s efforts to manage relationships between the employers and employees and in its essence, it sets the foundations for a positive workplace culture/environment. Here are a few tips to help you refine this process:

Build authentic connections

This step doesn’t begin when the employee joins your business, rather, it’s from the first interaction they have with you and your business. True to laying a solid foundation in any relationship, there needs to
be a mutual understanding of the benefit from investment both parties in the relationship will receive. Where managers and employers go wrong is when they believe business relationships are purely transactional. The more time you spend building,

Attract new clients to you: Some business owners feel they have plenty of clients who know how to find them. However, attrition rates are real and any savvy business owner should be consistently wooing new clients. One of the easiest ways to do this is to make your business searchable on Google via Google My Business. Having a highly-optimized website can (and will) help you attract new clients. And, in the current age of on-the-go searching for businesses (thanks, smartphones!), having a website ensures customers who are looking for your services can actually find you.

It eliminates confusion: Regardless of what business you’re in, you
have competitors in your area offering similar services. By creating a well-branded website, you are providing a clear explanation of who you are as a business and how you nurturing, and understanding one another the stronger the employees’ commitment. When we meet with businesses we often meet with multiple employees throughout the business and a great way to conduct a ‘health check’ on the relationships that exist is by asking the question; Does the business/your manager care about you beyond what they get from you?

It puts control in your hands:

You’re in control of your business. You should also control how your business is viewed by others. When you have your own website, you have the power to craft content that is relevant to your customers and the power to craft a clear and concise brand.

It allows clients to reach you instantly: Clients come to a website because they want to know what you do and how to reach you for additional information. Having your contact information readily available on the homepage of your site helps clients get in touch. You can also provide opt-in options for customers. Gone are the days of power management where hoarding information was seen to be an effective management strategy; it simply does not work.

In a world where nearly everything has become instantaneous, it is easy to get lost in low-value tasks such as responding to every email in your inbox. If you identify that someone is getting stressed out, stop and re-evaluate. Resolve the issue before it becomes a disappointment that breeds further problems.

Show meaningful appreciation

Businesses need to recognise when individuals or teams go above and beyond to achieve an outcome or deadline without this then becoming the new expectation. Immediately following such an effort, effective managers will know how to show meaningful appreciation based on their teams’ needs, motivators, and interests (because they have created authentic connection!!)

Too often people forget to show appreciation for the effort teams and individuals display as many businesses adopt the mindset that this is “just part of their job”.

Communication is key

Communicating with employees solely through memos or emails is not only inefficient but impersonal. Teams and individuals will feel as though they are not an integral part of your company if all you ever do is talk at them. Your employees

are some of the most important resources you have so having two-way personal communication is essential. It is important when standards are established that they are first verbally communicated with clarity about
their purpose, then they need to be delivered in writing.

Align yourself, your team, and your business
True alignment can only occur where there is a genuine connection and those individuals in leadership positions are committed to increasing their understanding of their team. When managers and senior leadership seek first to understand, they begin to actively listen to the information that is being given and can work to develop ways to respond that is meaningful to their employees.

Choose a conscious culture, work at it, maintain it and keep refining it At the core of employee relations, is the culture of your business. We certainly see stark differences in businesses that see culture as important, invest in it, make it a priority, consciously nurture it and you’ll see your business and team flourish.