With growing awareness of mental health new studies are identifying how emotional elements are contributing to skin sensitivity, presenting opportunities for skincare formulators to produce products that also support mental and emotional wellbeing. This was a key subject that was presented at a recent global formulators’ meeting in the US, sponsored by leading global research company the Kline Group.
Studies also support the growing consumer expectations for support not just in their appearance, but also offering solutions that incorporate a health and wellness focus. With this attention and behaviour shifty towards mental wellbeing, we are seeing the opportunity in the beauty industry as a whole. Skin and wellness salons and clinics are expanding their services by providing innovating solutions in this particular space to cater to this growing trend.
According to the British Skin Foundation, 70% of British people have visible skin conditions or scars that directly affect their confidence. In the UK, USA and Australia statistics are supporting the increasing link between beauty and wellness.
Emotions can play a big role in skin sensitivity, and consumers want the emotional aspect included in tackling specific skin problems to trigger emotional positivity. While in the past, these products were predominantly supplied within dermatological brands, they are now being formulated for non-medical practitioners. Ingredients that address the microbiota are now surfacing both within treatment products as well as a preventative formulation that supports healthy ageing. Consumers are beginning to recognise that their bodies are a complete ecosystem and seek products and treatments that extend beyond the instant fix to support overall wellbeing, minimising inflammation and offering treatment protocols that also support and enhance the immune system.
This topic will also be comprehensively addressed at the upcoming APAN Aesthetics Conference in Melbourne.