Dear Colleagues and Friends,

THE POWER OF A PROFESSIONAL COMMUNITY

WHAT I LOVE about my work the most is to know that I can help a member who is struggling with a challenge.  With all my research, knowledge and experience I can provide accurate and timely support to help protect them from a lot of heartache and sorrow.

Running a business can be daunting enough, but trying to resolve a dispute with the fear that if you don’t handle the matter correctly it can escalate to a major conflict, or a litigation case can be so painful and overwhelming. 

I personally, dedicate at least 2-3 hour a day to ensure I am up to date with legislative issues and to ensure the answers I provide to a business owner are accurate. If I am not sure, I pass it by our solicitors. 

As I have stated before, there is a difference between an opinion and a position statement that is based on tangible facts and reflects any existing regulation that is in place, or the national Code of Ethics for our industry.

If you are uneasy about anything that could potentially result into a conflict, this is not the time to reach out for answers through social media.  Time is of the essence and it is imperative that you gain accurate advice and the appropriate strategy to mitigate any potential misadventure.

I just want to remind all our members that part of their fee includes the ability to access expert, professional advice when they need it, so please contact us immediately if you have a concern or a problem.  And please don’t apologise for disturbing us – this is what we are here for and it is our privilege to take care of you.

Here is just one example of how we can help.

Yesterday, one of our members found herself in a dispute with her landlord who is wanting to increase her rent.  Having a 10-year professional relationship with the landlord she expected greater understanding.  She pleaded with him and was going through sleepless nights trying to figure out what to do.

She final reached out to us for advice.  Examining her case, we identified some interesting information.

Investigating of the business activities within her demographic through a vicinity of a 10 km radius, we were able to confirm the following:

Since 2014 businesses that provide beauty and laser services have grown by 40% within that demographic.  On the other hand, the population growth in that region has only increased by approximately 12%.  This is creating financial hardship for many businesses who are struggling to sustain, let alone grow their income.

“Not all storms come to disrupt your life. Some come to clear the way for better things.” — T. Adamis

Furthermore, price wars, instigated primarily by various franchised clinics, were luring new clients to their establishments through aggressive “loss-leader” pricing strategies, making it virtually impossible for other businesses to raise their prices to sustain rising costs of technology, consumable, insurance, wage rates, as well as other costs.

Based on these findings, our projection was that these problems will continue to escalate in the forthcoming years and we recommend that her business undertake the necessary contingency plan for its survival.  We offered her a formal letter outlining the above.  We then recommended that her accountant also provide her with appropriate financial figures to support her inability to sustain a price rise. 

We further identified that a couple of building near her was unrented for two years. We further outlined a strong case for her to renegotiate her case against a price rise supported by viable and objective evidence.

Going through all of these strategies our member was greatly relieved.  She had gained confidence that she could now face her landlord with sufficient evidence to achieve her objective. 

When you join APAN we don’t just give you stock answers to your needs, we treat you as an individual and provide you with personalised support and advice. This allows you to have peace of mind that you have a strong, credible and authoritative voice that can help you win your battles. 

Remember, we are here for you.