Gillian Fish is the Founder of The 6AM Agency, a creative communications agency with a deep heritage in earned (PR). She is the author of Good + Well: 25 World Experts Share their Secrets to Wellbeing (Feb 2017), as well as Resilience. Body. Mind. Soul (2020) and four industry White Papers and is a sought-after contributor to global journals on marketing in the wellbeing industry.

Gillian is acknowledged as one of Australia’s foremost experts in integrated health, well-being, sustainability and purpose communications and has worked with some of the world’s leading brands in evidence-based well-being including Organic, Sustainable, Natural, Complementary Therapies, OTC, Fitness, Nutrition, Beauty, Medical and Retail.

With a deep passion for well-being and a strong purpose-led philosophy, Gillian founded The 6AM Agency in 2002.  Today it services local and international clients. 6AM launched its PRecision Methodology, based on the principle of Effective Quality of Voice (EQOV), a smart and simple methodology the agency uses to design effective brand and communications strategies that deliver audience engagement and an ROI.

A serial entrepreneur, Gillian is deeply in tune with the challenges and opportunities faced by businesses and leads the agency with a commercial-first human-centric approach.

With a global well-being network, Gillian is proud to work with some of the world’s leading preventive health and well-being key thought leaders and influencers. She has also a regular speaker at global conferences, such as Vitafoods and Nutraingredients.

A former magazine editor, her passion for storytelling, coupled with a deep understanding of the fundamentals of good health and her deep understanding of what drives audience behaviours, allows her to bring valuable strategies to brand campaigns enabling them to achieve great results.

Gillian is honoured to contribute to several organisations including:

  • Vitafoods Global Content Advisory Board
  • Consumer Healthcare Products Marketing and Ethics Sub-Committee, Australia
  • Women In Nutraceuticals founding member & Marketing Committee Co-Chair

Gillian’s extensive knowledge and expertise in brand development will provide APAN with valuable guidance and support in successful and credible growth strategies.