Debbie Lane is a highly qualified and accomplished business development manager and sales and marketing expert with a proven record of incredible sales and business growth capabilities for which she has been nationally acknowledged and recognised through numerous awards.

Debbie has worked, managed and spearheaded the launch and growth of numerous global brands in both the cosmetic and pharmaceutical industries such as L’Oreal, Cipla and Bioglan, just to name a few.

She also managed sales teams as National Accounts Manager for Hospitals and for several start-up companies in the generic medicine space.

Debbie is a highly competitive and results-driven leader, a self-starter with a “can-do” attitude driven and motivated by success.  She has an impressive portfolio of accomplishments marked by achievements exceeding sales targets, financial targets and business objectives.

Her trademark approach is defined by her incredible capabilities of being strongly customer-focused, creatively building relationships with key accounts through a professional approach, effective communication, influencing, negotiation and engagement.

Some of her key attributes and skills include:

  • Strong key account management and planning, setting the strategic direction, identifying commercial opportunities and new business initiatives as well as introducing new products and services offerings.
  • Successful networking and stakeholder management skills, working with pharmacy accounts, focusing on outcomes and value-based solutions rather than price negotiation.
  • An effective mentor and people manager, initiating and communicating goals, measuring accomplishments, determining accountability and providing useful feedback.
  • A champion of the “customer experience”, delivering significant business cultural change through training, and engagement to redefine the role of “retain” within the team.

Debbie’s impressive career achievements have transformed brands through her incredible knowledge, work ethic, personal integrity and commitment to excellence in service.

She has held longstanding positions over several years with many leading global brands allowing her to help companies achieve incredible sales turnover and business growth.

We are delighted that Debbie Lane has accepted to serve on our National Advisory Council and help oversee APAN’s current and future initiatives delivering real value and benefit to our members and the reputation of the industry at large.