LAST YEAR APAN launched the APAN/Think Pink Skin and Wellness month giving businesses the opportunity to be part of a worthy cause raising money for breast cancer sufferers, reflecting their ethos as a caring business with a social conscience.
The program allowed clinics and salons Australia-wide to take part in a national program that aimed to help businesses lift their profile, while being part of a greater cause in support of breast cancer sufferers and their families.
Our intention is for this program to gain momentum each year so that it becomes a well-recognised national event. We are aware that several businesses wished to participate last year but were committed to other projects and were planning to engage as APAN/Think Pink Skin and Wellness Month Ambassadors this year, so here is your chance.
Let’s pick up on the momentum in 2017 and make it an even better year.
Once again we are offering a Participation Kit that will include:
- A list of over 40 marketing and promotional tips to get you started
- Decal for your business
- Included on the APAN National Register
- 100 brochures with space to include your details so that you can give out to your clients
Cost for the kit in 2017 is just $99. In 2016 it was $150.
HOW TO GET THE MOST FROM YOUR INVOLVEMENT
We are inviting as many businesses as possible to take part in this initiative. However, each business is different and unless you establish a clear plan on how you want this project to work for your business it will not promote itself. With careful planning you can leverage off it and create business growth that will allow you to offer a donation to the project while you can grow your clients and increase your business profits and return. A wonderful example is Claire Mason from Integrity who was able to gain over 20 high-quality clients through her planning to create an amazing event in support of this project, while also helping her business gain greater exposure and business growth. You will find the full story in the Summer issue of APJ Journal.
WHILE YOU MAY BE CONTEMPLATING WHETHER TO ENGAGE, HERE ARE SOME SUGGESTIONS ON HOW TO GET THE MOST FROM YOUR INVOLVEMENT:
Within the kit you will find a list of over 40 marketing and promotional ideas. Get your yearly calendar and have a staff meeting. Present these recommendations to the staff and allow them to give you their feedback on what they believe will work best for your business.
Come to an agreement on a plan then set dates on your calendar on how it will be implement. Now, delegate tasks to each staff and determine a future meeting to regroup and discuss.
You can also phone APAN and talk to a staff member on their suggestions. There are many exciting themes that you can introduce to create a spirit of celebration with a purpose. Clients love special offers and fun things to invite their friends along. We also recommend that you set target financial targets that you wish to achieve and also donation amounts you would like your business to contribute to breast cancer through this project.TERMS AND CONDITIONS OF PARTICIPATION
If you are happy to abide with these basic guidelines please complete this form to apply.